relationships with content

"Here's the thing ... it's all about the relationships you have w/ your people. And people don't have relationships with content. They have a relationship w/ you."

[ via ElizabethPW on chrisbrogan.com ]

I heart this so much. Mostly because I have a relationship with Elizabeth, which began at a tweetup with Chris Brogan, from which we have quite a few stories, one of which is related to the brokenheartmanifesto, part of which reminds me of Elizabeth's comment.

Yes, this matters.