From first trigger, to purchase, that’s a timeline of over a year.

From first trigger, to purchase, that’s a timeline of over a year. Also, there’s at least 7 key touch points that lead up to the actual buying decision.

/via Play the long game | by @mijustin

So many marketers are trying to give people viruses, and close proposals on the very first interaction.

This has never been ok in business. But, now that we do everything "at scale" we can throw away the majority, to capture a minority of a funnel. Just shove more people, I mean clicks, in the top there.

Personally, I would rather focus on the long game, that Justin so eloquently describes in his article.